Descriptions that include “Mature” are 1.5 times more likely to receive a favorite than the average description. “Mature” is used in around 1% of all descriptions and is often used when describing natural features associated with the property. As a result, usage is somewhat limited to homes that have these features.
Descriptions using the word “Mature” are 50% more likely to receive a favorite than other descriptions
Things to consider
“Mature” performs best for higher-priced properties: Higher-priced homes in a market are twice as likely to receive a favorite than the average description. In higher-priced homes, phrases like “Mature landscaping” and “Mature trees” perform particularly well.
Close proximity words and topics
Using these words and topics near the word “Mature” improves performance:
4.7
TIMES
Mature + Vintage:
“Mature” and “Vintage” individually are two very strong words – when used together, in close proximity, descriptions perform even better – these descriptions are 4.7x as likely to receive a favorite than the average description.
4
TIMES
Mature + Gardening:
Again, two high performing words separately; when used together performance improves to a level beyond what we see for each word individually. The Mature + Gardening combination, in close proximity, results in descriptions that are 4x as likely to receive a favorite. This is in keeping with a common theme in this handbook, as it is quite clear that the usage of certain words/ themes/concepts together can dramatically improve performance.
3.7
TIMES
Mature + Modern Kitchen:
Combining “Mature” and “Modern Kitchen”, in close proximity, results in descriptions that are 3.7 times as likely to receive a favorite than the average description. Mature + Tile backsplash, in close proximity, results in descriptions that are 4.4 times as likely to receive a favorite.
3.8
TIMES
Mature + Loved:
Combining “Mature” with expressive words like “Loved” also works well: Mature + Loved in close proximity results in descriptions that are 3.8 times as likely to receive a favorite. “Wellloved” is a common usage of “Loved” in these cases.
