“Recessed lighting” as a feature can be overlooked, but clearly has appeal to buyers. As usual, how you employ a certain feature can dramatically improve description performance, and we will discuss several ways to improve your descriptions when using “Recessed lighting”.
Things to consider
Descriptions using “Recessed lighting” perform well across all price points, but perform best in lower-priced homes. Lower-priced homes that use “Re - cessed lighting” in descriptions are 2 times as likely to receive a favorite.
Top topics in Recessed Lighting descriptions
“Recessed lighting” descriptions perform very well when used in close prox - imity to the following topics: cabinets, windows and ceilings. As you’ll see, home features perform far better when they are described with detail.
Cabinets:
Great “Recessed lighting” descriptions are often used in close proximity to references to cabinets. It is important to know that cabinet references are most powerful when you add some detail about the cabinet. For instance, Recessed lighting + Shaker cabinet descriptions are 3 times as likely to receive a favorite than typical listings. Recessed lighting + Custom cabinets performs well also – these descriptions are twice as likely to receive a favorite.
Windows
High performing “Recessed lighting” descriptions often mention “Win - dows” in close proximity, and like “Cabinets”, it is important to describe the windows in detail. “Dual-pane windows” with “Recessed lighting” is very powerful, as these descriptions are 4 times as likely to be high engagement. “Energy-efficient windows” performs well also; Energy efficient windows + Recessed lighting descriptions are twice as likely to be high engagement descriptions.
Ceiling
High-performance uses of “Ceiling” with “Recessed lighting” include “High ceiling” (2.7 times as likely to receive a favorite), “Tray ceiling” (2.3 times), “Cathedral ceiling” (2.1 times), and “Vaulted ceilings” (1.7 times). It should be clear by now that when highlighting features, the use of details matter. Also, it doesn’t matter whether the details are luxury details – remember, recessed lighting performs best in lower-priced homes.
