SWEET
Descriptions that include “Sweet” are 1.9 times as likely to receive a favorite than the average description. “Sweet” is used relatively infrequently, as it appears in less than 1% of all descriptions. Given the strong performance of this word, real estate professionals have an opportunity to increase usage to improve engagement of their descriptions.
Descriptions using the word “Sweet” are over 90% more likely to receive a favorite than other descriptions
Things to consider
“Sweet” performs best for higher-priced prop - erties. Descriptions for higher priced homes in a market that use “Sweet” are 2.7 times as likely to receive a favorite. In higher-priced homes, combining “Sweet” with “Garden” performs par - ticularly well. These descriptions are 4.6 times as likely to receive a favorite.
Close proximity words and topics
Using these words and topics near the word “Mature” improves performance:
5.0
TIMES
Sweet + Tucked:
Sweet” and “Tucked” individually are two very strong words. When used together, in close proximity, descriptions perform even better – these descriptions are over 5x as likely to receive a favorite than the average description.
4.5
TIMES
Sweet + Options:
Flexibility is in general a high-performing concept, so it is no surprise that combining “Sweet” with “Options” in close proximity results in strong descriptions. Descriptions that use both near each other are 4.5 times more likely to receive a favorite.
3.8
TIMES
Sweet + Ideal:
Phrases like “Ideal for entertaining” or “Ideal location”, “Ideal for grilling”, and “Ideal spot” used along with “Sweet” in descriptions are 3.8 times more likely to receive a favorite than the aver - age description.
TOP
combinations
Combinations matter. Using the following words with “Sweet” anywhere in your descriptions
will improve performance.
6.8
TIMES
Sweet + Fir:
6.8 times more likely to receive a fa - vorite; “Fir floors” is the most common usage of Fir in these cases. Clearly fir floors are a highly desired attribute
4.8
TIMES
Sweet + Setting:
4.8 times more likely to receive a favorite – “Hillside setting”, “Serene setting”, “Sweet setting”, “Great set - ting” are high-performing usages of “Setting” in “Sweet” descriptions.
4.4
TIMES
Sweet + Surrounded:
4.4 times more likely to receive a fa - vorite. Common, high-performing uses of “Surrounded” include “Surrounded by trees, “Surrounded by cabinets”, “Surrounded by built-ins”
4.5
TIMES
Sweet + Quiet:
4.5 times more likely to receive a fa - vorite. “Quiet street”, “Quiet neighbor - hood”, “Quiet and private” are common uses of “Quiet” in these cases
