TASTEFULLY
Descriptions that include “Tastefully” are 1.5 times more likely to receive a favorite than the average description.
“Tastefully” is used relatively infrequently, as it appears in less than 1% of all descriptions. Given the strong performance of this word, real estate professionals can increase usage to improve engagement of their descriptions.
Things to consider
“Tastefully” performs best for higher-priced properties. Higher-priced homes in a market are 2.1 times more likely to receive a favorite than av - erage descriptions. In higher-priced homes, combining “Tastefully” with “Desirable” performs particularly well, as these descriptions are 3 times as likely to receive a favorite.
Descriptions using the word “Tastefully” are 50% more likely to receive a favorite than other descriptions
Close proximity words and topics
Using these words and topics near the word “Tastefully” improves performance. In general, “Tastefully” performs well when paired with language concerning updates or remodels. It also performs well when highlighting appealing features of the home.
4.5
TIMES
Tastefully + Beautifully Remodeled:
A top combination – when these words are used in close proximity to one another, the property is 4.5 times as likely to receive a favorite than the average description.
4.5
TIMES
Tastefully + Beautifully Remodeled + Spacious
is a top 3-word combination: these descriptions are well over 6 times as likely to receive a favorite.
