Trees

TREES

The word “Trees” is a high-performance, high-volume and flexible word. “Trees” appears in almost 2% of all descriptions, and these descriptions are 1.4 times as likely to receive favorites than typical descriptions.

Many properties feature trees, of course, and so it is important not only include the word “Trees” in your descriptions, but to use it in combination with other words, phrases, topics and context that will further improve the performance of your descriptions.

Things to consider

Descriptions using “Trees” perform well across all price points, but perform best in high - er-priced homes, as these descriptions are 1.7 times more likely to receive a favorite.

Including the type of tree is a touch that im - proves description performance. Top performers include apple, orange, apricot, pear, plum, fig, palm, peach, and lemon. However, even if your property does not include one of the above tree types, including the tree type detail is almost always a good idea.

Descriptions using the word “Trees” are over 40% more likely to receive a favorite than other descriptions

More top topics in Trees descriptions

TIMES

Backyard:

High-performing “Trees” descriptions often use “Backyard” in close proximity to “Trees”. These descriptions are 1.8 times as likely to receive a favorite. Use these other words along with “Trees” and “Backyard” to further improve performance: Trees, Backyard and Light-filled (5 times as likely to receive a favorite); Trees, Backyard and Bright (3 times as likely); Trees, Backyard and Beautifully landscaped (3 times as likely).

4.1

TIMES

Garden:

Trees” and “Garden” descriptions are 2.4 times as likely to be high-engagement. Use these other words along with “Trees” and “Garden” to further improve performance: Trees, Garden and Recessed lighting (5 times as likely to receive a favorite), Trees, Garden and Natural light (4.2 times as likely), Trees, Garden and Remodeled (4.1 times as likely).

2.2

TIMES

Fruit Trees:

If your property has fruit trees, be sure to include it in your description, as the data shows that fruit trees are very extremely appealing to buyers. These descriptions are nearly twice as likely to be high engagement than typical descriptions. “Fruit trees” performs even better when used in descriptions for single-family homes – these descriptions are 2.2 times as likely to receive a favorite than typical descriptions.

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Why Descriptions Matter

Great descriptions drive engagement through favorites and likes. High-engagement properties sell faster. Scriptbiz will help you learn more about the value of an engagement and how to drive engagement through descriptions.

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Delight

Descriptions using the word “Delight” are 80% more likely to receive a favorite than other descriptions. However, “Delight” is underused among real estate professionals – learn more here.

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Opening your Descriptions

It is vital to catch a prospect’s attention as soon as possible, which is why we’ve analyzed the best words, phrases and topics to reference in the opening of your description.

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