Vintage
Descriptions that include “Vintage” are 1.9 times as likely to receive a favorite than the average description. “Vintage” appears in nearly 1% of all descriptions.
“Vintage” is a rich word that has clear appeal to buyers, as it is an example of a word that describes the nature or essence of the property itself. The data shows that using these kinds of adjectives together, improves performance.
Descriptions using the word “Vintage” are 90% more likely to receive a favorite than other descriptions.
Things to consider
Descriptions using “Vintage” perform well across all price points, but perform best in higher-priced
homes. Higher-priced homes in your market that use “Vintage” in the description are 2.4 times as likely
to receive a favorite than the typical description.
Close proximity topics in Vintage descriptions
Vintage descriptions perform very well when used in close proximity to the following words: Charm, Original, Built-ins, Classic and Character.
Charm:
Great “Vintage” descriptions are often used in close proximity to the word “Charm”. Vintage + Charm descriptions are 2.4 times as likely to receive a favorite. Also, the phrase “Vintage charm” performs well, as these descriptions are 2.7 times as likely to receive a favorite. As usual, combinations are important and can drive significant value. Vintage + Charm + Yard descriptions are 4.1 times as likely to receive a favorite. Vintage + Charm + Cozy descriptions are 4 times as likely to receive a favorite.
Original:
Vintage + Original descriptions are 2.6 times as likely to receive a favorite. “Original Vintage” is a strong phrase whose descriptions are 2.6 times as likely to be high engagement. Vintage + Original + Classic is also a strong combination. Using these 3 words results in descriptions that are 3.9 times as likely to receive a favorite. Vintage + Original + Perfect in descriptions are 3.2 times as likely to receive a favorite.
Built-ins:
Vintage and Built-ins are used in close proximity often –these descriptions are 3 times as likely to receive a favorite than the average description. Another strong combination is Vin - tage + Built-ins+ Patio, as these descriptions are 3.9 times as likely to receive a favorite.
Classic:
Vintage + Classic are also used in close proximity very often, with strong performance. Vintage + Classic descriptions are 2.9 times as likely to receive a favorite. An additional strong combination is Vintage + Classic + Style – these descriptions are 3.8 times as likely to receive a favorite.
4.7x
Vintage + Mature:
4.7 times as likely to
receive a favorite.
receive a favorite.
3.3x
Vintage + Wood
flooring:
flooring:
3.3 times as likely to
receive a favorite.
receive a favorite.
4.5x
Vintage + Sweet:
4.5 times as likely to
receive a favorite.
receive a favorite.
3.7x
Vintage + Light-filled:
3.7 times as likely to
receive a favorite.
receive a favorite.
3.2x
Vintage + Wood
burning fireplace:
burning fireplace:
3.2 times as likely to
receive a favorite.
receive a favorite.
