EXPOSED
BRICK
Descriptions that include “Exposed brick” are 2.3 times more likely to receive a favorite in a lower priced home than the typical description.
“Exposed brick” is a property-specific term, and so is a relatively low frequency word, as it appears in less than 1% of all descriptions.
Things to consider
Exposed brick performs best in lower priced properties. It also doesn’t show high performance in moderate to high priced homes, so limit use to homes in lower price brackets. Exposed brick performs well in conjunction with other highly valued home features, and in descriptions that reference topics related to light.
Descriptions for lower proced homes using the term “Exposed Brick” are over 130% more likely to receive a favorite than other descriptions
Close proximity words and topics
Using these words and topics near the word "Exposed brick" improves performance:
5.5
TIMES
Hardwood Floors + Exposed brick:
Combining “Hardwood floors” with “Exposed brick” improves performance in “Exposed brick” descriptions. These descriptions are 3.4 times as likely to receive a favorite than the typical listing. Add the word “Enjoy” to the description and performance improves even more: Enjoy + Hardwood Floors + Exposed Brick descriptions are 5.5 times as likely to receive a favorite than the typical description.
5.3
TIMES
Grilling + Exposed Brick:
Another high-performance, close proximity combination: these descriptions are 5.3 times more likely to receive a favorite than the typical description.
5.5
TIMES
High Ceilings + Exposed Brick:
These descriptions in close proximity are nearly 3 times as likely to receive a favorite.
Top combinations
Combinations matter. Using the following words with “Exposed brick” in your descriptions will improve performance.
4.7x
brick + Sunny:
4.7 times as likely to
receive a favorite
receive a favorite
5.3x
Exposed brick +
Open concept:
Open concept:
5.3 times as likely to
receive a favorite.
receive a favorite.
4.1x
Exposed brick +
Granite Countertops:
Granite Countertops:
4.1 times as likely to
receive a favorite
receive a favorite
5.0x
Exposed brick +
Maple Cabinets:
Maple Cabinets:
5.0 times as likely to
receive a favorite
receive a favorite
5.3x
Exdivosed brick +
Light-filled:
Light-filled:
5.3 times as likely to
receive a favorite
receive a favorite
