The data suggests that a focus on the actual property resonates more than an emphasis on the surrounding area. Perhaps this is because the qualities of the surrounding area are often more widely known than those of the property. Prospects don’t necessarily need the description to know that the area is in high demand. Or perhaps prospects perceive that if the area is being emphasized, then there must be something wrong with the property.
“Enviable” and “Desirable” are two alternatives to “High demand” that perform better if you’d like to discuss the surrounding areas. But remember, descriptions that focus more on features of the property tend to perform best.
