DELIGHT
Descriptions that include “Delight” are 1.8 times as likely to receive a favorite than the average description
“Delight” is used infrequently, as it appears in less than 1% of all descriptions. Given the strong performance of this word, real estate professionals should increase usage of this word, where appropriate, to improve performance and gain an edge on competitors.
Descriptions using the word “Delight” are 80% more likely to receive a favorite than other descriptions
Things to consider
“Delight” performs well across price points but is best for mid-to-high priced homes. “Delight” also performs well across all school ratings, although it performs best for properties with high ratings. “Delight” is a versatile and flexible word, so feel comfortable using for any of your property descriptions.
Close proximity
words and topics
words and topics
Using these words and topics near the word “Delight” improves performance
Delight + Vintage:
A top combination – when these words are used in close proximity to one another, the property is 3.4 times as likely to receive a favorite than the average description. Delight + Vintage is a great example of the power of combinations and using strong words together. When used separately, these descriptions are 1.9 and 1.8 times as likely to receive a favorite, respectively. When used together, description performance is amplified.
More close proximity words and topics
Delight + Galore:
Using “Delight” and “Galore” in close proximity results in descriptions that are 3.3 times as likely to receive a favorite. This is also yet another example of the power of combinations, as by itself, “Galore” is a word with just average description performance. Some of the strong uses of “Galore” include “updates galore”, “windows galore” and “storage galore”.
DELIGHT + COVETED:
“Coveted” by itself is a strong word – descriptions using this word are 1.6 times more likely to receive a favorite. However, when “Delight” and “Coveted” are used in the same description, the description is 3 times more likely to receive a favorite. This is yet another example of the two strong words amplifying the performance of a description.
Other top combinations
Using the following words with “Delight” anywhere in your descriptions will improve performance.
2.8x
Delight + Remodeled
Kitchen:
Kitchen:
2.8 times as likely to
receive a favorite
receive a favorite
2.5x
Delight + Charm:
2.5 times as likely to receive a
favorite. “Charm” is a top
performing, expressive word that
combines well with “Delight”.
favorite. “Charm” is a top
performing, expressive word that
combines well with “Delight”.
2.5x
Delight + Mature:
2.5 times as likely to
receive a favorite.
receive a favorite.
2.5x
Delight + Potential:
2.5 times as likely to receive a
favorite. As we’ve mentioned, words
that suggest options and flexibility
typically perform very well.
favorite. As we’ve mentioned, words
that suggest options and flexibility
typically perform very well.
